HIPAA Policies and Social Media
A hospital in California will fire 5 employees and discipline another because they posted information about patients on social media sites.
An ongoing investigation at Tri-City Medical Center in Oceanside “has not yet identified any evidence that patient names, photographs, or similar identifying information was posted by these employees,” according to a statement from Larry Anderson, CEO. “But our investigation yielded sufficient information to warrant disciplinary action.”
A hospital spokesman declined to provide any further details. Under the HIPAA privacy rule, which was toughened by the HITECH Act, patients must give permission for their private information to be disclosed.
The California Department of Public Health is conducting an investigation of the incident, a spokesman confirmed June 8, declining to provide further details. The incident involved posting information on Facebook, according to a report by KNSD, the NBC TV affiliate in San Diego.
To help prevent similar incidents, Anderson said the hospital is “re-emphasizing, through employee training and education, the hospital’s and the employees’ ongoing commitment and obligation to protect our patients’ privacy.”
Social media does play an important role in marketing in today’s world. It is important that you have a policy in place that identifies who can use social media sites and how it will be used. It is also beneficial to set up some searches for things you will track. This can easily be done in Google reader or on Twitter. Companies need to be aware of what their employees are putting on social media sites as well as what is being said about the company on these sites.
Incidents like the one above should be considered security threats and dealt with swiftly. Don’t let your company be one who ends up in the middle of an investigation because your staff doesn’t have guidance. Be sure the new world of social media is covered in your policies!



